The Importance of Brand Consistency
While many things contribute to the success of a business, none is as critical as brand consistency. Apple, Microsoft, GMC, Puma and other top brands use the same brand elements across different platforms, from social media to letterhead to TV ads.
Why is brand consistency important?
Did you ever wonder why buyers will walk into a store and select products? They associate brand colors, logos, and trademarks with quality. Brand consistency nurtures consumer confidence and loyalty.
Your market presence success depends on the extent to which your brand gets into the hearts and minds of potential clients. If you become a permanent fixture in their everyday lives, your brand consistency did a first-class job.
The principle behind brand consistency is simple. Customers who are loyal to a product will perceive it in the way the brand itself suggests. Thorough target-market research and a corresponding visual identity are necessary to build and maintain brand consistency.
Unique and memorable logos, meaningful colors, and stylish, yet simple fonts are all vital in creating a recognizable brand. If a brand often changes its logo or makes a significant visual identity change, this is typically a sign that there is something wrong with the business itself.
Brand tone and messaging
A coherent brand will build trust between itself and customers and should trigger feelings of belonging, security, and familiarity. How can you achieve this? You establish a coherent brand by implementing ideas through carefully crafted messages and images to both the customers and the public at large. And it bears saying again: The best way to do this is with the logo and colors of your brand.
Employees should take an active part in building your brand consistency. Training and seminars reinforcing brand value awareness are both fun and useful. Branded items for employees are an excellent way to strengthen a feeling of belonging to the brand.
Achieving brand consistency
Once you define your brand, it’s time to let it out and present it to your target group. One of the simplest ways to do this is to use a striking logo. All the materials you use in your marketing campaigns should contain it.
Send a consistent brand message across all your communication and marketing channels. The tone of your phone calls, your employees’ communication modes, email signatures, and logo colors should all reflect your brand message. Organizing your digital assets is equally important. Avoid rookie mistakes such as a pixelated or improperly formatted logo.
Most importantly, make good on your claims. Customers will not return unless they trust you to follow through on every promise in your brand promotion.
Choosing your printing partner
Your digital partner plays a vital role in communicating your brand message and expressing your ideas.
Join hands with a large format printing Orlando partner such as Exhibit U, who can take graphics to your desired level, with state-of-the-art equipment and top-notch finishing services. We’ll help you create branded elements for both print promotions and online marketing campaigns.
Are you looking to create a consistent, knockout brand image? We can help you create displays, banners, stickers, posters, and window graphics, as well as many other branding materials that will help you establish strong brand consistency and further fuel your marketing campaigns.