Trade Show Prep List

When it comes to preparing for your trade show exhibit, there are numerous tasks you need to keep in mind. Whether you are a small business just starting in the trade show industry; or a well-established company, this quick guide of must-do’s will help you prepare you for your upcoming event.

Here at Exhibit U, we can help you before the big event by creating a custom trade show display. In this blog, we will provide you with helpful tips for preparing your team for your upcoming trade show.

Pick the Right Trade Show

There are many trades shows out there with a niche for every business. Before you start investing in an exhibit at a trade show, it’s essential to make sure you’re choosing the right one for your business. Do a large amount of initial research and narrow down your options to a few suitable choices. Once you have a few choices that you think would be a great fit, take some time to learn about the previous exhibits and participants to ensure you will be reaching the right audience for your business.

Create a Reasonable Budget

Putting together a trade show exhibit is no small feat. To do it right, you will need to create a reasonable budget for the event. It’s better to wait an extra year to build a stronger budget before going to a trade show than to try to go on a small budget. Exhibits are an opportunity to say a lot about your brand. Therefore, you want to be sure what you’re saying is, “We provide value.”

When creating a budget, think about an array of items, you will need to include such as:

• Travel and lodging for everyone who is going on the trip
• Materials for the physical exhibit
• Swag or other fun printed materials to hand out for people passing by
• Marketing materials to have for interested attendees
• Fees and costs for renting the trade show space

These are just a few of the items you should include in your budget. The better exhibit you can create, the more interest you will gain while you’re at a trade show leading to new clients. The more clients you can snag while at a trade show, the faster you will pay back your marketing budget for your next event.

Book Travel in Advance

When a trade show comes to a town, the travel costs and lodging prices will quickly skyrocket as things sell out. Make sure that as soon as you choose a trade show, you start booking your travel plans and your accommodations once you arrive. If you’re flying to the city, this is extremely important.

Often hotels will increase their rates during a trade show, which is why creating a budget in the above step is so critical. Make sure you look into these increased price rates when you’re working on the initial budget for the vent and to avoid any extra increases in cost, book your rooms well in advance.

Invest in a Custom Trade Show Display

With the amount of time and money you are investing in this trade show, make sure your trade show display is top-notch. Here at Exhibit U, we can help you when you need large format printing services. We can also help you to create a custom trade show display or banner. Exhibit U will ensure your business will stand out from the rest. Our team of professionals works with you to create a design that will bring your trade show vision to life. We use high-quality printing services, premium inks, which results in your display being bold and eye-catching. If you need to create a custom trade show display, contact us today!

We look forward to helping you make your trade show exhibit a true success.