Working Print Promotion into Your 2019 Budget
A marketing budget that includes printing services is an essential aspect of creating an image and getting your business exposure out in public. The more you put into a print marketing plan, the more you will get out of it.
If you have data on your company from the previous year, use that data to compare your sales. Calculate the total amount of sales, then use that number to figure out how much you should spend on promoting your business for the upcoming year.
Then, create or review your marketing objectives, and research which activities will best suit those objectives. Talk to your customers about how they heard about your business and look at your competitors’ advertising methods to get inspiration on what kind of activities will match your objectives. Once you create a budget, you will want to get the most out of the resources you have set aside.
Working off your budget, follow the three different types of budgets to guide you: basic marketing budget, medium marketing budget, and a full marketing budget. Some examples of this include custom signs, digital printing, vehicle wraps, wideformat, large format printing, trade show printing, and much more.
As 2019 draws closer to the end of the year, it’s time to look forward to 2020 and begin creating your printing services budget. Making the coming year one of incredible growth requires a digital printing strategy that has adequate funds and using them efficiently. Exhibit U is here to provide you with some ways to create a marketing budget, and why it should include large format print promotions.
Why Create a Marketing Budget?
Word of mouth is an excellent advertising tool but depending on it exclusively is not a great long-term plan. A marketing budget that includes print services is a critical part of creating an image and getting your business name out there. The more you put into your marketing plan, the more you will get out of it.
Use Sales Data to Create a Budget
One of the easiest ways to make a budget is by using sales data. If you have data from the previous year, look at your yearly sales. If you don’t have sales data available yet, you can try predicting sales for the coming year and choose a percentage of what you hope to make for marketing. Plan to use a minimum of 10 percent of projected sales when it comes to promoting your business.
Include Printing Services in Your Budget
Digital printing is a critical factor in any marketing plan. They serve as a great tool to get brand exposure in front of potential customers. At Exhibit U, we have valuable knowledge about large format printing, and well it can work in the Orlando area. Examples of this include:
Banners – easy to use and can promote your business or special events.
Window Graphics – display products, promotions, and other business information to catch the eye of a potential customer.
Site signage – ensures that potential customers can find and identify your business with ease.
These are just a few of the many ways Exhibit U can be a valuable part of your overall marketing strategy. Develop a promotional budget for 2019 that includes print graphics to help your business grow. Need help figuring out which printed materials best fit your promotional vision? Allow the experts at Exhibit U to bring engaging visuals to your business.